THE GROUNDS OF THE CITY AND GENERAL ASSEMBLY PRESENT:
The ASK ME ANYTHING Series
The Grounds of the City is all about building a community hub in the heart of Sydney’s CBD. In an exclusive partnership with General Assembly, during our monthly events we’ll invite you in after hours to pull up a chair and join the conversation.
Creating the chance to gain valuable leading industry knowledge from experts in the field, these sessions are designed to offer targeted advice catered to you in a friendly discussion, helping you grow and excel in your career.
Set in a relaxed and informal atmosphere, our AMA’s will provide you with the necessary education to boost your skills and expertise while meeting like-minded people and enjoying a glass of wine while you’re at it.
Please note, spaces are strictly limited for each session so we advise booking in advance.
15.0 per person, offering canapés on arrival and wine from Lark Hill Winery.
Monday 26th November
Director – La La Land
Enter the whimsical world of local gift and greeting card powerhouse, La La Land.
Join Elie for a casual conversation about empowering local artists through business, keeping up with the trends (and launching a new wave of Australiana) and tips for creatives who want to learn how to be more commercial.
Elie Azzi is the Creative Director of La La Land where he is also co-director and co-founder. The company was born from a vision to support and celebrate local artists while fulfilling a growing demand for greeting cards where there was a need for a differentiated product. Since then, La La Land has become one of the leading creative houses in Australia with a purpose to promote happiness and creativity.
Having met his business partner Ludivine Chu while studying at university and working in the cosmetics industry over a decade ago, Elie and Ludi started working from a small home office and garage. The collaboration grew to now being an iconic brand synonymous with boutique gift stores across Australia and more recently expanding abroad and to large retailers such as Myer and Peter Alexander.
Holding a dual role as company and creative director has placed Elie in a unique position to marry the creative with the commercial. As such, he draws on trends in popular culture to collaborate with artists in order to generate creative expression and eye capturing images that will generate profitable products. La La Land’s remuneration model supports artists by paying them a royalty on product sales, therefore taking the artist on rather than isolating them from the journey of product commercialisation.
Elie is passionate about embracing happiness and creativity in business as well as in the every day.
Charlotte Crivelli – Growth Strategy Specialist
Charlotte Crivelli is an award-winning entrepreneur, expert in growth marketing and teacher at General Assembly and Academy Xi. In the U.S. she was awarded “business woman of the year” and “women in business making a difference.” [Los Angeles Business Journal]
Vince Alafaci and Caroline Choker, ACME – Architect and Interior Designer
Architect Vince Alafaci and Interior Designer Caroline Choker are the founders of acclaimed Sydney-based studio Acme. This dynamic duo are the brains behind some of Sydney’s most beautiful restaurants including The Grounds of Alexandria and The Grounds of the City.
Cameron Adams, Canva
Cameron Adams is Chief Product Officer and co-founder of Canva, an online design and publishing tool which makes graphic design simple for everyone.
Jack Hanna, Co-Founder & Head of Coffee, and Andrew Hunt, Training & Wholesale Account Manager, The Grounds
With 27 years combined experience in the coffee industry, Jack and Andrew put a wealth of knowledge, experience and passion into producing The Grounds coffee and leading our wholesale coffee division.
Christy Laurence, Founder of Plann
Christy Laurence is the 4x award-winning founder of Plann, an Instagram Management App she grew to over 400,000 downloads in 50+ countries.
Therese Moussa – Creative Developer & Head Stylist, The Grounds
Therese Moussa is Creative Developer and Stylist at The Grounds and has spent the past four years transforming The Grounds of Alexandria from a former factory & carpark into one of the most photographed urban sanctuaries in Australia and was an integral piece of the creative team that developed The Grounds of the City.
Amber Hodgman – Head of Product, Showpo
An expert on product planning and execution throughout the fashion product lifestyle. Amber is constantly ensuring that the product supports the fashion/retail company’s overall image, strategy and goals.
Balder Tol – General Manager, WeWork Australia
Meet the industry leader setting the new standard of shared workspaces in Australia, why design and community go together, how WeWork is creating workspaces of the future and why we should learn to love Mondays.
About our partners:
General Assembly is a pioneer in education and career transformation, specialising in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 20 cities and over 35,000 graduates worldwide.
LARK HILL WINES
Lark Hill was established in 1978 by Sue & Dave Carpenter, high on the escarpment above Bungendore, 30km North East of Canberra. Lark Hill is a cold vineyard and at 860m elevation, is one of the highest plantings in the Canberra District. The soils are shallow depleted shale over clay, and vineyard receives ~600mm of rainfall annually.
In 2002, their son Chris joined the winemaking team at Lark Hill.